Powerboat P1 is the fastest growing marine motorsport series in the world and has a long term commitment to growing and developing the sport of power boating at all levels. The Powerboat P1 team works closely with the sport�s governing bodies, the UIM, APBA and the IJSBA. P1 has delivered more than 85 world championship events in over twelve different countries for more than a decade.
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Class 1 is the summit of the sport with the best boats, best racers and the best equipment in the world, and Powerboat P1’s domestic and international TV broadcast deals and live streaming take the high-speed racing into fans’ homes worldwide. Competing in the world championship with Good Boy as the Official Vodka is just perfect, and having sponsored a car last year in a NASCAR Xfinity race in Tennessee we really can claim to be the World’s Fastest Vodka.
Alex Pratt
Good Boy Vodka, Founder & CEO
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Premium vodka brand to receive significant branding and sampling opportunities at race events with the partners cross-promoting on social and digital platforms
International marine motorsport promoter Powerboat P1 and Good Boy Vodka, the premium, lifestyle vodka brand founded by Alex Pratt, have jointly announced plans for the second year of their three-year partnership. The relationship brings together two of Pratt’s great loves – business and powerboats – in a deal that positions Good Boy Vodka as the Official Vodka of P1 Offshore and UIM Class 1 powerboat racing in the United States.
Launched in 2020, the Good Boy Vodka brand has enjoyed substantial growth and continues to expand its footprint across the U.S. and also aboard cruise liners internationally. Pratt describes vodka as ‘the liquor we gravitate to when we want something light, clean and easy’ and he explains that Good Boy Vodka delivers an exceptional smoothness and distinctive taste due to its unique distillation and filtration processes. “We pride ourselves on using high quality, all-natural fruit juices and the best craft vodka in all our canned cocktails,” explains Pratt. “Most importantly, we strive to help the greater good by supporting our nation’s hard-working and ever-sacrificing Veterans and warrior dogs through our Good Boy Foundation. We want people to ask for Good Boy products every time they frequent their favorite restaurants, bars, and local stores."
Pratt has been involved with motorsports for many years and last season he joined the UIM Class 1 series as throttleman alongside veteran world champion Miles Jennings from Great Britain. “Class 1 is the summit of the sport with the best boats, best racers and the best equipment in the world, and Powerboat P1’s domestic and international TV broadcast deals and live streaming take the high-speed racing into fans’ homes worldwide,” says Pratt. “Competing in the world championship with Good Boy as the Official Vodka is just perfect, and having sponsored a car last year in a NASCAR Xfinity race in Tennessee, we really can claim to be the World’s Fastest Vodka,” he added.
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Strategic partnerships are a vital part of our business and we are looking forward to welcoming back the Good Boy Vodka crew to our P1 Offshore and Class 1 events this season. We will continue to work closely with Alex and his team to help them meet their business objectives, and we wish him and Miles well this season in the XINSURANCE/Good Boy Vodka boat.
Azam Rangoonwala
Powerboat P1, CEO
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Good Boy Vodka is planning to have a major presence at all P1 Offshore and Class 1 race events this season by bringing its own apparel trailer, posting signage in both on and off premise accounts close to race venues, hosting and sponsoring events, parties and concerts during the race weeks, and working with the event marketing teams on digital and social media marketing throughout the season.
Powerboat P1 CEO Azam Rangoonwala commented: “Strategic partnerships are a vital part of our business and we are looking forward to welcoming back the Good Boy Vodka crew to our P1 Offshore and Class 1 events this season. We will continue to work closely with Alex and his team to help them meet their business objectives, and we wish him and Miles well this season in the XINSURANCE/Good Boy Vodka boat.”
The Powerboat P1 race season kicks off next month with the four-day (May 18-21) Thunder On Cocoa Beach event on Florida’s Space Coast, before moving on to races in Florida, Indiana and Wisconsin through to September.
